We are undergoing a time of unparalleled instability in the search industry. But still, there are elements that are still relevant.
Over the years, search has been almost completely about Google and what you type in that simple one line search field. However, over the past few years, there has been a definite shift in this connection, as digital assistants like Amazon’s Alexa, and voice-search assistants such as “Okay Google” move to the fore-front. This shift has made search results become considerably more varied.
We get calls quite frequently from small business owners that are still under the impression that the SEO tactics from 6 to 10 years ago still work, and they don’t. In their defense, a selected few do, but they are not nearly as effective as they were in the past. If you have a small 5-page website with thin content and poor structure, you may find it impossible to rank high in the new world of voice search and digital assistants. We haven’t even touched on modern conversion techniques. Getting found is only half the battle.
Below are just a few 2017 trends:
• Voice search
• Hyper-local targeting
• Personalized content
• Visual search
• Mobile-first indexing
• Personalized Search Results
• The Keyword-less search
A bit of advice: Use video, develop your internal pages, write creative articles, get on the proper framework, use social media, write GREAT content, and make sure your website is user friendly. These are just the basics.
Call us for a free SEO evaluation. Web 7 Marketing is a top SEO and web design firm in Oakland County Michigan.