Large Background Images and Full Screen Viewing is The Modern Web Design

mobile-website-designers-michigan-web7

Big images are important in modern web design, but how many of you have ten or twenty 4000px by 3000px images lying around? In most cases, purchased stock photos fill the gap. Purchased stock photos will always play a big role in website design, from online-stores, service portfolios, or medical blogs, these images save time and money.
Website owners and web designers use stock photos to engage with users and express their message. For some time now, the Web has been littered with tasteless and phony looking stock photography with ridiculously happy people showing perfectly faked smiles and poses. In fact, there are studies that show most people disregard these artificial looking photos. However, things are looking up. Many people are starting to focus on gathering genuine images/photos of their own making. If you’re looking to develop a website, or spruce up your current one, you should take advantage of using real photos to connect with your target audience in a genuine way.
Unfortunately, the need for purchased photos won’t stop anytime soon. Many website owners don’t have the time to gather original photos, and they rather not pay a professional photographer or website designer to produce them. Some sound advice is to try your best to develop a unique image usage plan with your web designer. It will better serve your goal of providing your visitors with a modern viewing experience, and it will help increase customer conversions.

How Much Does It Cost To Optimize A Website for Search?

seo-company-michigan

The below mainly looks at the monthly costs of ongoing SEO assuming a website is already optimized. If the site is not optimized, you will need to consider the costs to have it optimized. A well-optimized website platform that delivers a great mobile-UX is crucial. This can be a big investment ($2,000-$4,000 on average), but a website that is not built for search results and satisfied users in mind is a waste of time and money, and may be one of the weakest revenue-generating links in your business.

Average Pricing For Ongoing SEO

There is a wide range of monthly pricing for SEO. These prices are not specific to just small businesses, but give a general idea of price.

Average Monthly SEO Pricing In The U.S. (Typical contracts of 6 to 24 months)

• $300 – $500 – Small local business
• $500-1,000 – Small business competitive industry
• $1,000-2,500 – Small business highly-competitive industry, regional e-commerce
• $2,500-5,000 – Small, medium, highly-competitive, competitive e-commerce
• $5,000-10,000 – Medium, large business, retail chain, md/lrg competitive industrial
There are many price variations, but the majority of businesses are spending less than $4,000 per month on SEO in America. 40% of these businesses are spending less than $1,100 per month (small businesses and startups). These prices reflect the level of difficulty and scope of the project to be completed. Those paying less than $500 per month are probably local businesses with limited serviceable areas!
Call us to request a free SEO evaluation of your website: 248-507-4420

Are you prepared for the future of Search?

Best SEO company near me in Michigan.

We are undergoing a time of unparalleled instability in the search industry. But still, there are elements that are still relevant.
Over the years, search has been almost completely about Google and what you type in that simple one line search field. However, over the past few years, there has been a definite shift in this connection, as digital assistants like Amazon’s Alexa, and voice-search assistants such as “Okay Google” move to the fore-front. This shift has made search results become considerably more varied.

The way the general consumer approaches search has also changed. If you’re a marketing professional, or a small business owner, you need to come-to-grips with the fact that consumers are not always typing in keywords and key-phrases on Google. The modern consumer is speaking full sentences into their voice or digital assistant expecting results. For example, if you own a used car dealership, your typical consumer may not type in “used car dealer”, instead, they may voice search specifics such as, “used 2016 Chevy Camaro SS with manual trans and low miles near me”. This is quite typical, especially for age groups 20-44.
We get calls quite frequently from small business owners that are still under the impression that the SEO tactics from 6 to 10 years ago still work, and they don’t. In their defense, a selected few do, but they are not nearly as effective as they were in the past. If you have a small 5-page website with thin content and poor structure, you may find it impossible to rank high in the new world of voice search and digital assistants. We haven’t even touched on modern conversion techniques. Getting found is only half the battle.

Below are just a few 2017 trends:

• Voice search
• Hyper-local targeting
• Personalized content
• Visual search
• Mobile-first indexing
• Multimedia
• Personalized Search Results
• The Keyword-less search
A bit of advice: Use video, develop your internal pages, write creative articles, get on the proper framework, use social media, write GREAT content, and make sure your website is user friendly. These are just the basics.
Call us for a free SEO evaluation. Web 7 Marketing is a top SEO and web design firm in Oakland County Michigan.

Avoid Automatically Generated Content

web-designer-near-me-southfield-mi

Why You Should Avoid Auto-Generated And Scraped Content

Many website owners and SEO companies in Michigan use software or web-based tools to automatically generate content for their websites. This is done to save time and money, but it’s not necessarily the best method to help your site rank higher. Google has become quite smart in detecting auto-generated and scraped content, and your website can suffer greatly by using this tactic. Over the past couple years Google has been cracking down on websites that scrape content, use auto-generators, or have weak SEO based content. The websites that have been caught incur penalties that have reduced their rank greatly. The Google algorithm understands the natural flow of writing, human speak, good punctuation, spelling and much more. Don’t be fooled by an SEO company that tells you it’s okay to scrape content from other sites and reuse it after a few changes, Google is on to this too. These days, it’s hard to fool Google. There are no shortcuts to good rank, and you will need to be prepared to do the work to make your site structure and content better than your competitor. At Web 7 Marketing Inc, we understand the process of Google ranking, so give us a call to discuss your options. 248-507-4420.
 

WordPress Plugin Compatibility

Michigan WordPress Developers in Oakland County & Genesee County & Macomb County Michigan

WordPress Plugin Compatibility

If you’ve had problems with your WordPress website, you’re not alone. WordPress is the best platform for any small business website, but just like every other platform, it requires updating. The days of just building a website and forgetting about it are gone. Regular quarterly updates will make sure your WordPress website runs perfectly for years to come.

The three main reasons to keep your WordPress website up-to-date are:

  1. Security
  2. SEO
  3. Plugin Compatibility

Security: Everyone knows there are many hackers, especially outside of the U.S., that hack into websites for malicious purposes. Keeping your website file security compliant with current security protocols will keep these hackers at bay.
SEO: Google frequently changes it’s ranking factors, and keeping your website ahead of the game is the best way to keep it at the top of the results. If you think simply having a website will get you business, you couldn’t be more wrong. Your not alone in your thinking, many business owners don’t realize continued website SEO is a must to stay high in the rankings.
Plugin Compatibility: If plugins and themes don’t work well together, your website may not function as it should. Many business owners have specific needs with regards to site functionality, look, and marketing. Many of these needs can be addressed through the use of plugins. Plugins save our clients thousands of dollars in development costs, and work seamlessly inside WordPress, if maintained. Keeping your plugins and theme updated regularly, will ensure you don’t have any compatibility issues. We offers quarterly update packages to all of our clients, so if you think your website may have compatibility issues, give us a call. We can help.

Just remember, WordPress is the king of the modern web platforms with a built-in content management system, you just need to keep it up-to-date.

Michigan’s Top WordPress Web Designers