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Search Engine Optimization Michigan

Michigan's Trusted SEO Firm

When people say “organic SEO” (search engine optimization), they almost always mean the unpaid results of the search engines (i.e. Google). Web 7 is a search engine optimization company in Southeast Michigan that takes the meaning of “organic” one step further.

We realize “organic SEO” is not limited to what shows up in the “natural” search engine results, but it includes the methodologies used to achieve such rankings. There is a lot that goes into the proper implementation of SEO, and it can become quite complicated, but that’s why we’re here. We’re here to help you get results through SEO.

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Don’t Dismiss The Revenue Generating Power Of Search Engine Optimization.

A common phrase business owners say is “Everyone knows who we are and what we do” in relation to their business. This is misconception, otherwise every potential customer would already be beating down their door, wouldn’t they? Not everyone can be Amazon or Apple, and there is always room for growth. Furthermore, if you sell a product or service, then there is always a need for search marketing, search engine optimization and website optimizing.

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Search Engine Optimization is not an option. SEO is a must have. Search Engine Optimization is the process of increasing the amount of visitors to a website by ranking high in the search results of a search engine like Google. The higher a website ranks in the results of a natural search, the greater the chance the website will be visited by potential customers.

SEO IS EVER-CHANGING: Most Michigan small business owners are not aware that search engines such as Google change how they rank websites on a regular basis. Last year Google tweaked their search algorithm over 180 times. Not all the changes affected your website, but a few of them may have an impact your rankings.

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Google Ranking is What Everyone Wants

When business owners want SEO, they want their website to be optimized for Google. With that said, Google is the king of search, and Bing and the rest of them are just an afterthought. In the USA, and in 2019-2020, Google has provided close to 92% of all web searches. It’s only common sense to optimize everything for Google. However, you still need to think about Yahoo/Bing/AOL search. They do have a following, no matter how small it is, people still search on the smaller search engines. The good thing is that when you optimize for Google you tend to do fairly well in the other search engines. But you do need to tell them about your website so they can find the pages and rank them.

Is Your Google Business Listing Optimized?

Your Google My Business listing is a key element in search, and companies that don’t regularly maintain their listing may lose a substantial amount of local sales leads. This listing has your Google reviews, information about your company, pictures, hours of operation, directions, website URL and more. With this in mind, why would any company let this listing fall to the wayside? If you own a service business that has a defined service area, your Google business listing is critical for generating new customers. When we optimize our Client’s websites, we take a look at all their web properties, including their Google listing, and we optimize everything. This will make a very powerful lead generating engine for their business.

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