Some local marketing mangers logged into their Adwords accounts back in late February to find a new campaign named “Local Search Ads Experiment Campaign”.
Google has confirmed that these experimental campaigns are currently running for “select advertisers” only and promote verified business locations in local the search results in both Google Search and Google maps without using keywords.
Instead of keywords, Google uses Google My Business (GMB) location information such as location address and location category to trigger relevant results. Advertisers cannot request to take part in the experiment at this time. We will post more information as it comes available from Google.

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