Avoid Automatically Generated Content

Why You Should Avoid Auto-Generated And Scraped Content

Many website owners and SEO companies in Michigan use software or web-based tools to automatically generate content for their websites. This is done to save time and money, but it’s not necessarily the best method to help your site rank higher. Google has become quite smart in detecting auto-generated and scraped content, and your website can suffer greatly by using this tactic. Over the past couple years Google has been cracking down on websites that scrape content, use auto-generators, or have weak SEO based content. The websites that have been caught incur penalties that have reduced their rank greatly. The Google algorithm understands the natural flow of writing, human speak, good punctuation, spelling and much more. Don’t be fooled by an SEO company that tells you it’s okay to scrape content from other sites and reuse it after a few changes, Google is on to this too. These days, it’s hard to fool Google. There are no shortcuts to good rank, and you will need to be prepared to do the work to make your site structure and content better than your competitor. At Web 7 Marketing Inc, we understand the process of Google ranking, so give us a call to discuss your options. 248-507-4420.

WordPress Plugin Compatibility

WordPress Plugin Compatibility

If you’ve had problems with your WordPress website, you’re not alone. WordPress is the best platform for any small business website, but just like every other platform, it requires updating. The days of just building a website and forgetting about it are gone. Regular quarterly updates will make sure your WordPress website runs perfectly for years to come.

The three main reasons to keep your WordPress website up-to-date are:

  1. Security
  2. SEO
  3. Plugin Compatibility

Security: Everyone knows there are many hackers, especially outside of the U.S., that hack into websites for malicious purposes. Keeping your website file security compliant with current security protocols will keep these hackers at bay.
SEO: Google frequently changes it’s ranking factors, and keeping your website ahead of the game is the best way to keep it at the top of the results. If you think simply having a website will get you business, you couldn’t be more wrong. Your not alone in your thinking, many business owners don’t realize continued website SEO is a must to stay high in the rankings.
Plugin Compatibility: If plugins and themes don’t work well together, your website may not function as it should. Many business owners have specific needs with regards to site functionality, look, and marketing. Many of these needs can be addressed through the use of plugins. Plugins save our clients thousands of dollars in development costs, and work seamlessly inside WordPress, if maintained. Keeping your plugins and theme updated regularly, will ensure you don’t have any compatibility issues. We offers quarterly update packages to all of our clients, so if you think your website may have compatibility issues, give us a call. We can help.

Just remember, WordPress is the king of the modern web platforms with a built-in content management system, you just need to keep it up-to-date.

Michigan’s Top WordPress Web Designers

Micro Websites or Microsites

Why should you have a microsite?

Microsites help increase your overall visibility of your main website. Web 7 Marketing can develop small 3 to 5 page websites that will link back to your main website and increase its ranking. With microsites, we can strategically increase quality backlinking and target specific geo-graphic areas and keyphrases.
If you are serious about optimizing your website, and want more traffic, multiple microsites are the way to go. Give us a call to learn more about what quality microsites can do to increase the rank of your main company website.