Check Your Contact Forms!

Why is my website "Contact Us" form not working?

Have you checked your website contact forms lately?

Most people don’t realize the contact forms on their website need to be checked regularly to verify they are functioning properly. Most website owners think after the site is built the form will always work, and if some day it breaks, and they stop receiving contact submissions that it is the fault of the web designer. This is not necessarily true. In most cases a form will stop working due to an update to the website’s theme files, security updates, WordPress version updates, and server PHP version updates. We all know that a missed opportunity could cost you a sale worth $5,000 or more, and potential future referrals. My advice to you is check your contact forms every two weeks (every week would be nice, but most people won’t take the time).

It only takes one minute every couple of weeks to make sure your forms work and you are receiving requests from your website.

Need your contact forms fixed? Give us a call. We can help! 248-507-4420 (Michigan)

Increase your “PageSpeed” in your WordPress Website

Web Designer Near Me Detroit Michigan

With over 60% of the websites in the world running on the WordPress platform, you’d think Google would build their PageSpeed tool to accommodate the WordPress platform. Unfortunately, they haven’t. However, there are many tools that can help you speed up your WP website. Here’s a very short list:

  • W3 Total Cache Plugin
  • Auto Optimize Plugin
  • Aysync JS Plugin
  • Add deflate and expire code to your .htaccess file
  • TinyPNG image compression
  • And there are many more.

What you need to know is the PageSpeed tool, and the actual speed of your site loading are two separate things. If your site loads in 1 to 3 seconds, your site is loading fast for any “human” that views it. On the other hand, 1-3 seconds can be way too slow for Googles PageSpeed tool. Honestly, if your site loads fast (at least in human terms), and you can get a score of 70 and up in Google’s PageSpeed tool, then you’re doing just fine. You’re not going to be able to get to 100% with a WordPress website, so it’s time to move on and just be happy with a 70 or 80. I’ll post more on this subject in the future.

No Keywords in Adwords?

Some local marketing mangers logged into their Adwords accounts back in late February to find a new campaign named “Local Search Ads Experiment Campaign”.
Google has confirmed that these experimental campaigns are currently running for “select advertisers” only and promote verified business locations in local the search results in both Google Search and Google maps without using keywords.
Instead of keywords, Google uses Google My Business (GMB) location information such as location address and location category to trigger relevant results. Advertisers cannot request to take part in the experiment at this time. We will post more information as it comes available from Google.

Quick Tips To Increase Your Christmas Sales

Boost your sales with Web 7 Marketing Inc.

1. Create a Christmas “Hot Deals” page

Specials and discounted items fly off the shelves every Christmas. Create something similar to Amazon’s lightning deals. Not everyone can afford to have custom programming on their website like Amazon’s timed deals, but there are simple ways to get it done. Just have a handful of products on a page which deals stop at 3pm or midnight, or whatever time you choose. Make sure you cycle the products because people like to have a lot to choose from.

2. Set up your marketing

Make sure your email marketing campaigns are running at full speed. This is the time you market your Christmas specials, and set the seeds for the following years products or services. Don’t overdo it. A blast to the same person everyday may get you an “unsubscribed”. Also, make a huge push on social media including Facebook advertising. It costs less than Google Adwords, and in many cases Facebook is more effective.

4. Make sure your website loads fast

If you are one of those people that think all web hosting companies are the same, and the $3.95 a month web hosting plan is all you need, well, I sorry to say that you are incorrect. A good web hosting solution is a necessity for any online store and database driven website. First, Google ranks website load times in milliseconds, and your e-shoppers will not wait for 1 second longer than they need to for your site to load. They’ll just say, “what a crappy website” and go to Amazon. I’m right, aren’t I? Check with your developer for tips on how to increase your load speed, especially during high traffic moments.

5. Get shoppers to browse your internal pages

Create entry products and coupons on you home page to get your shoppers to go to your internal pages. This is where they can find all the products you want them to buy. If they stay on the home page they get a limited viewing, and may not see what they want. Get them to browse internal pages by a “CLICK HERE FOR A 40% DISCOUNT” link. It’s a quick and easy thing to do.

6. Be transparent – Return Policy, Shipping Policy, etc.

You may get one sale from a person this Christmas, but wouldn’t it be nice if they came back and purchased your products throughout the year? You MUST make your return, warranty, shipping, and other policies right out in front so there are no surprises. Furthermore, make sure you stand by them. Nobody likes hidden terms, fine print, and a retailer that doesn’t stand by their products.
Happy selling and Merry Christmas!
M. Van Camp – Web 7
© 2017 Web 7 Marketing Inc

6 Ways to Boost Your Website Security

Keep Your Versions Updated:

  • Make sure your WordPress version, plugin versions, and themes are updated regularly.

Beef Up Your User Names & Passwords

  • Never use the user name or password “Admin”. Surprisingly, people still use it. Make your user name unique, for example “Big Cat 6487”, and your password long, include symbols, uppercase and lower case letters – example: 1%LKJoiJLjlhiugifghfkjgluf6546#4#4&!. Yes, you will need to copy and paste into the password field.

Lock Down Your File Permissions

  • Your hosting company or developer will need to do this for you.

Use Trusted Security plugins

  • When choosing plugins, make sure you read the reviews, see how often they’re updated, and make sure they are compatible with your version of WP. Always buy a paid version if possible.

Use an SSL

  • An SSL (the green lock on the address bar) is necessary to encrypt data sent from the website. Data such as, forms, emails, file uploads, and more. This is a must have in today’s environment.

Use top hosting providers (avoid shared hosting if possible)

  • Make sure your hosting company has the resources to combat modern threats, updates its server software regularly, and has protocols in place to repair a website if it was hacked. Shared hosting is fairly inexpensive ($200 yr), but if you can afford around $800 a year for good VPS hosting, you should do it.

There are many additional items that need to be implemented to get a website to a high security rating, but  the above six are a good start.