6 Ways to Boost Your Website Security

Keep Your Versions Updated:

  • Make sure your WordPress version, plugin versions, and themes are updated regularly.

Beef Up Your User Names & Passwords

  • Never use the user name or password “Admin”. Surprisingly, people still use it. Make your user name unique, for example “Big Cat 6487”, and your password long, include symbols, uppercase and lower case letters – example: 1%LKJoiJLjlhiugifghfkjgluf6546#4#4&!. Yes, you will need to copy and paste into the password field.

Lock Down Your File Permissions

  • Your hosting company or developer will need to do this for you.

Use Trusted Security plugins

  • When choosing plugins, make sure you read the reviews, see how often they’re updated, and make sure they are compatible with your version of WP. Always buy a paid version if possible.

Use an SSL

  • An SSL (the green lock on the address bar) is necessary to encrypt data sent from the website. Data such as, forms, emails, file uploads, and more. This is a must have in today’s environment.

Use top hosting providers (avoid shared hosting if possible)

  • Make sure your hosting company has the resources to combat modern threats, updates its server software regularly, and has protocols in place to repair a website if it was hacked. Shared hosting is fairly inexpensive ($200 yr), but if you can afford around $800 a year for good VPS hosting, you should do it.

There are many additional items that need to be implemented to get a website to a high security rating, but  the above six are a good start.

Large Background Images and Full Screen Viewing is The Modern Web Design

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Big images are important in modern web design, but how many of you have ten or twenty 4000px by 3000px images lying around? In most cases, purchased stock photos fill the gap. Purchased stock photos will always play a big role in website design, from online-stores, service portfolios, or medical blogs, these images save time and money.
Website owners and web designers use stock photos to engage with users and express their message. For some time now, the Web has been littered with tasteless and phony looking stock photography with ridiculously happy people showing perfectly faked smiles and poses. In fact, there are studies that show most people disregard these artificial looking photos. However, things are looking up. Many people are starting to focus on gathering genuine images/photos of their own making. If you’re looking to develop a website, or spruce up your current one, you should take advantage of using real photos to connect with your target audience in a genuine way.
Unfortunately, the need for purchased photos won’t stop anytime soon. Many website owners don’t have the time to gather original photos, and they rather not pay a professional photographer or website designer to produce them. Some sound advice is to try your best to develop a unique image usage plan with your web designer. It will better serve your goal of providing your visitors with a modern viewing experience, and it will help increase customer conversions.

How Much Does It Cost To Optimize A Website for Search?

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The below mainly looks at the monthly costs of ongoing SEO assuming a website is already optimized. If the site is not optimized, you will need to consider the costs to have it optimized. A well-optimized website platform that delivers a great mobile-UX is crucial. This can be a big investment ($2,000-$4,000 on average), but a website that is not built for search results and satisfied users in mind is a waste of time and money, and may be one of the weakest revenue-generating links in your business.

Average Pricing For Ongoing SEO

There is a wide range of monthly pricing for SEO. These prices are not specific to just small businesses, but give a general idea of price.

Average Monthly SEO Pricing In The U.S. (Typical contracts of 6 to 24 months)

• $300 – $500 – Small local business
• $500-1,000 – Small business competitive industry
• $1,000-2,500 – Small business highly-competitive industry, regional e-commerce
• $2,500-5,000 – Small, medium, highly-competitive, competitive e-commerce
• $5,000-10,000 – Medium, large business, retail chain, md/lrg competitive industrial
There are many price variations, but the majority of businesses are spending less than $4,000 per month on SEO in America. 40% of these businesses are spending less than $1,100 per month (small businesses and startups). These prices reflect the level of difficulty and scope of the project to be completed. Those paying less than $500 per month are probably local businesses with limited serviceable areas!
Call us to request a free SEO evaluation of your website: 248-507-4420

Are you prepared for the future of Search?

Best SEO company near me in Michigan.

We are undergoing a time of unparalleled instability in the search industry. But still, there are elements that are still relevant.
Over the years, search has been almost completely about Google and what you type in that simple one line search field. However, over the past few years, there has been a definite shift in this connection, as digital assistants like Amazon’s Alexa, and voice-search assistants such as “Okay Google” move to the fore-front. This shift has made search results become considerably more varied.

The way the general consumer approaches search has also changed. If you’re a marketing professional, or a small business owner, you need to come-to-grips with the fact that consumers are not always typing in keywords and key-phrases on Google. The modern consumer is speaking full sentences into their voice or digital assistant expecting results. For example, if you own a used car dealership, your typical consumer may not type in “used car dealer”, instead, they may voice search specifics such as, “used 2016 Chevy Camaro SS with manual trans and low miles near me”. This is quite typical, especially for age groups 20-44.
We get calls quite frequently from small business owners that are still under the impression that the SEO tactics from 6 to 10 years ago still work, and they don’t. In their defense, a selected few do, but they are not nearly as effective as they were in the past. If you have a small 5-page website with thin content and poor structure, you may find it impossible to rank high in the new world of voice search and digital assistants. We haven’t even touched on modern conversion techniques. Getting found is only half the battle.

Below are just a few 2017 trends:

• Voice search
• Hyper-local targeting
• Personalized content
• Visual search
• Mobile-first indexing
• Multimedia
• Personalized Search Results
• The Keyword-less search
A bit of advice: Use video, develop your internal pages, write creative articles, get on the proper framework, use social media, write GREAT content, and make sure your website is user friendly. These are just the basics.
Call us for a free SEO evaluation. Web 7 Marketing is a top SEO and web design firm in Oakland County Michigan.